This not only maintains transparency but also keeps them engaged and motivated to contribute further if necessary. We have enjoyed funding from the county government, but those funds no longer cover all our expenses, much less allow us to grow. Over the years, we have found many donors such as yourself who have opened their hearts and pocketbooks to help us meet the increasing domestic abuse challenges. Many of those women and their children face poverty and insecurity amid institutions that often turn a blind eye or present a confusing array of agencies and courts to navigate. Without organizations like the Women’s Shelter, hundreds of families like Charlotte’s would likely never achieve a normal life. Having your case in place early makes all that writing and preparation so much easier, no matter the form your fundraising takes.
On-Brand Capital Campaign Materials for NLOM’s Outdoor Camp Ministry
It will take a bit of work to educate your board members about the way campaigns work. And having a well-developed campaign plan early in your campaign will help you thwart the inevitable cry to hire a designer to create a fancy brochure right up front. But when the campaign broadens into the public phase, a campaign brochure gives volunteers the confidence they need to ask for gifts. If the development process is dominated by a singular committee with little outside input, you run the risk of alienating important members of your community. Your capital campaign’s case statement shouldn’t be solely written by one arm of your organization.
When the community sees the emotional and spiritual impact to individuals, it bolsters their commitment to attending to the financial needs and costs of the project. Please help us reach our immediate goal of $5 million to expand our facility, increase the number of women and children we serve, and counter the terrible scourge of domestic abuse in our community. That is an ambitious goal, but we know we can get there through our donors and the community’s continued generosity.
This document should not merely appeal to the emotions, but also provide a clear roadmap for how the campaign objectives will be met. The case statement has the power to inspire, convince and mobilize church members towards contributing to the capital campaign. 70% of the total capital campaign goal typically comes from the top 20 gifts, according to “The State of Capital Campaigns Benchmark Report 2024” from Capital Campaign Pro. You need a strong case statement to convince major donors to support your fundraising push.
The Importance of a Comprehensive Communications Plan
Providing the array of services these women and children need costs more than $1,500 per family above our government funding. The money operates our family-friendly housing facility, advocates for each woman and family, and provides ongoing services that may be needed for months. We have organized a community advisory committee of volunteers to oversee our efforts in this aspect of our work. Many of our top donors become part of this group to help us plan for now and the future. It makes the argument of why prospective donors should support the campaign and what the campaign will make possible.
How to Create an Effective Capital Campaign Case Statement for Your Organization
It then places special focus on the quantified and qualified details of the project. The best cases for support weave together the image of the nonprofit, its role in the community, and how this fundraising initiative will benefit its users and the community in general. A strong case for support is essential when raising money for a capital campaign. This document forms the basis for all of the marketing materials you will develop in the fundraising process.
Make your donor the superhero in your capital campaign
As your campaign proceeds, you’ll find that the audiences, message and vehicles change. Until finally, by the end, you might be creating swag — hats, tee shirts, banners and more. You will find it helpful to create a grid like the one below that shows the audiences, messages and vehicles for each of four sections of your campaign.
- Be sure to tell affirmative stories and focus on positive solutions.
- A compelling case statement for a church capital campaign should fundamentally encapsulate the identified needs uncovered during a thorough church capital needs assessment.
- The case for support is intentionally thorough, addressing the range from common to less-common questions.
- You will use your strategic message and campaign brand to shape the look and feel of this brochure.
While it is crucial to inspire with the compelling vision and goals of the capital campaign, the statement must also provide actionable steps and measurable objectives. This enables members to not only understand and connect with the campaign’s grand vision, but also to see how their contributions will directly support in achieving the stated objectives. Thus, the case statement acts as a bridge, turning lofty aspirations into a project that church members can tangibly contribute to and feel a part of. At the heart of any successful fundraising campaign lies a powerful instrument known as a case statement. A case statement sample can often demonstrate how these multifaceted elements are intertwined to create a convincing narrative that inspires collective action and fuels the financial goals of a campaign. Essentially every fundraising campaign has a case statement at its center.
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Finally, Charlotte’s friend suggested she talk to the Women’s Shelter. Even periodic fundraising events such as an athletic event, a giving day, or an online peer-to-peer campaign will all benefit from your case statement. Ross and Segal say that cases are too often internally focused, too long, and too static.
- Various churches and ministries leverage our services to craft up to 24 pages of fully customized spreads.
- Stephanie reviewed existing collateral material supplied by the organization to get a sense of brand and voice so that the case statement blended with the website and other supporting materials.
- Your case statement is an opportunity to paint a holistic picture of your organization – which includes your transparency.
- A robust and quantitative evaluation of your case statement can guide your path to subsequent improvements.
- It will help transform your list of needs into messages explaining why this campaign is so important and how supporters can make an impact.
You may want to host a meeting to discuss the capital campaign case statement structure of your case for support and plan another one to review the final draft. Your case for support needs to demonstrate that your programs are worthy of investment. Use statistics and charts, write a few short case studies to illustrate impact, and include testimonials from your donors, community leaders, and beneficiaries. Make sure the beginning is emotionally charged and inspires donors to give. Start with a story that draws the reader in and highlights the challenges your beneficiaries face. The first few sentences of your nonprofit case for support will decide whether prospective donors read the rest of the document.
